Article from Campaign Brief Asia:
A market leader in the pen tablet industry for the past 35 years, Wacom is a brand well recognized and preferred among creative professionals.
But to solidify its market lead in SEA Wacom it appointed Beatnk in collaboration with TJT Creative Lab and REBL Singapore to spice up its B2B and B2C communications and performance marketing with a single voice.
“The biggest critics of a creative tool are the creative professionals and we wanted to partner with creative innovators that would be able to create a bond with consumers and retail partners alike in one single South East Asian voice. The combination of Beatnk x TJT x REBL we not only got their focus as experts in their respective fields, but we enjoyed the perspective of every SEA nationality,” said Adriel Chan, Regional Marketing Manager Wacom SEA.
With Wacom itself in the centre of the stories the campaign aims to inspire both amateurs and professionals to create their own masterpiece as proven by the authentic stories – with the right tool.
Chan continued, “What sets this campaign apart is the fluidity of the big idea onto every single touch point – execution with one single minded message. From B2B videos to content on social and e-stores the campaign has helped us achieve significant growth in sales”
The campaign started with the leaders of the creative industry in SEA markets where they share their partnership with WACOM that contributed to their success.
Followed by connecting the same message but working with 6 other creative heavyweights from each market in the region – Sonny Liew, Eisner-winning comic artist/illustrator from Singapore, Ario Aninditio, comic book artist from Indonesia who has worked on Marvel comics, Riety Rive, Thai creative celebrity and illustrator, Novia Shin, illustrator from Malaysia, Francis Monge, animator from Philippines with Synergy88